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Tuesday, May 1, 2012
Fashions Strutted on the Catwalk in Mercedes-Benz Fashion Week Australia
The Fashion Ambassadors
is a buzz with women (and men) strutting the catwalks as they show off the latest in
Australian fashions. Not that you will see women rushing into the local
discount department stores to buy these as their new glam rags to do their
shopping or gardening in. The price tags of the fashions put them out of the league
of everyday buyers, and quite frankly, most people would not be suited to
wearing the so-called fashions. Imaginative in styling, yes, but practical no.
The Mercedes-Benz Fashion Week Australia 2012 commenced on 30
April and goes to 4 May.
A new imitative this year is five local fashion icons have
been chosen to act as Fashion Ambassadors for Sydney and New South Wales. The Fashion
Ambassadors are local fashion designers Camilla Franks, Camilla Freeman-Topper,
Dion Lee and Rachel Gilbert, and shoe designer Terry Biviano.
Camilla Franks is known for her colourful graphic prints,
Camilla Freeman-Topper for her modern silhouettes with her brother Marc, Dion
Lee for his structured tailoring, Rachel Gilbert for her luxury embellishments,
and Terry Biviano for her highly coveted shoe designs.
The Mercedes-Benz Fashion Week Australia 2012
The Fashion Ambassadors will provide selected guests with personal
tours of Sydney.
They will introduce them to their favourite places to shop, eat, drink and
play, as well as give them a sneak peek inside their studios. They will help
tell the Sydney
fashion story and position this city as a global fashion and design hub.
The tour will include places like Icebergs at Bondi Beach,
The Winery on Crown Street
and the Australian designer precinct The Intersection in Paddington and other
fashion, entertainment and lifestyle points of interest. Undoubtedly Sydney’s traffic jams,
graffiti covered eyesores, and empty shops and buildings will be sidestepped.
It is noted that while many industries are struggling in
NSW, fashion is still an important industry for the state, employing some
66,000 people across design, manufacturing, wholesaling and retailing, and
generating income of around $7.4 billion each year. Thirty-seven per cent of Australia's
creative industries are based in NSW with around 150,000 people in NSW directly
employed in this sector, whether in film, music, design or fashion.
One of the Ambassadors, Camilla Franks said, "There's
not many places in the world like Bondi, where you can step straight from the
beach into small bars, world class restaurants and boutiques. Sydney is an amazing city full of colour and
inspiration for all that I design. I'm really excited about becoming a
NSW Fashion Ambassador to spread the word on how beautiful it is to live and
Camilla Freeman-Topper said, "The Sydney Fashion
Ambassador initiative is an exciting opportunity to promote the wealth of
labels that Australia
has to offer. I'm looking forward to taking Rumi Neely around Sydney
and sharing my favourite places and quintessential Sydney experiences with her."
Dion Lee said, "Sydney's
relaxed environment and outdoor lifestyle encourages a unique creative scene. I
feel that this individual point of view is what makes Sydney
based labels of such interest to international markets such as Europe."
Rachel Gilbert said, "These days many international
celebrities head straight to The Intersection in Paddington after touching down
in Sydney, snapping up the latest offering from Sydney-based designers. Sydney has an exciting
fashion, dining and arts culture, making our city the perfect stop for the
Terry Biviano said, "It's great to see the NSW
Government put the spotlight on the fashion industry here in Sydney by bringing out some of the world's
most high profile fashion bloggers for Fashion Week."