Thursday 17 May 2012

Countries Told How to Attract Chinese Tourists


The various travel destinations in the world have been told how to attract Chinese Tourists at the WTM Vision Conference in Shanghai this week. A hassle-free visa application process is one of the main factors destinations need to consider to increase Chinese outbound visitor arrivals,

Destinations are keen to increase the number of Chinese tourists due to their high spending habits. In the first session Euromonitor International China Travel and Tourism Analyst Ray Li predicted Chinese tourists will spend $36 billion on shopping when overseas, which is double the amount they spent in 2011.

Speaking as part of the panel debate on the Chinese inbound and outbound markets, General Manager of MIKI Travel Cecelia Zhou told a packed room of delegates a smooth visa application process is vital for Chinese travellers when deciding their next overseas holiday destination.

Executive President of Jin-Jiang International Travel Ge Wanjun added Chinese people leave booking their holiday until the very last minute so visa application processes need to be made quick, easy and accessible.

Other factors destinations need to consider when trying to attract this increasing market is the "joint exercise from both the private and public sectors" CEO of TUI Travel China Marcel Schneider commented.  "There is a need to be willing to invest money, HR and time to develop the destination in order to meet the Chinese market’s expectations," Schneider added.

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