Saturday, 31 March 2012

W Hotels Worldwide Unveils Innovative Design for Sentosa Cove

W Singapore Sentosa Cove
W Hotels Worldwide has unveiled the unique design concept for the highly anticipated opening of W Singapore Sentosa Cove, which will open in August 2012.

Situated only minutes away from Singapore’s Central Business District, W Singapore Sentosa Cove is located on a pristine Sentosa Island and will be an integral part of CDL’s vision of a tropical marina-oriented lifestyle hub in Sentosa Cove. The hotel will be at the heart of The Quayside Isle, which includes the adjoining The Residences at W Singapore Sentosa Cove as well as a unique specialty retail component, featuring intimate waterfront restaurants and shops. With this integrated development set to complete the lifestyle experience for guests and residents on Sentosa Cove, W Singapore Sentosa Cove is primed to draw international jetsetters from all over the world as Asia’s up-and-coming leisure destination.

Singapore’s Dynamic Energy Mixes with Sentosa’s Vibrant Natural Surroundings
The Residences
W  Hotels creates unique yet locally relevant design stories for each of its hotels, and W Singapore Sentosa Cove’s inspiration comes from the dynamic cosmopolitan lifestyle mixed with Sentosa’s vibrant natural surroundings.  Singapore, the city wherethriving financial centers are located amongst heritage buildings; where fine dining restaurants reside alongside stalls hawking local cuisine; and where high fashion boutiques share the same Orchard Road address as emerging local designers, W Singapore Sentosa Cove adopts the same narrative, blurring the line between cosmopolitan city-state and a forest’s untamed nature. This glowing jungle blends the cosmopolitan structure of the city with the whole other universe of Sentosa Island, where luscious greenery and high-octane entertainment gives the island a pulsating energy.

W Singapore Sentosa Cove has been designed by New York-based Rockwell Group - internationally renowned design company, known for iconic projects including:- the recently opened W Paris - Opéra, the 81st and 82nd Annual Academy Awards in Los Angeles, Nobu restaurants worldwide including Beijing, Melbourne, and Dubai, among other award-winning projects. 

Design has been at the forefront of W Hotels since 1998 with the launch of the first W Hotel, W New York, which was also designed by Rockwell Group.  Owned and developed by City Developments Limited and managed by Starwood Hotels & Resorts, W Singapore Sentosa Cove joins the ranks of a fast growing portfolio of W Hotels in vibrant destinations and exotic locations in Asia Pacific, including Seoul, Hong Kong, Maldives, Koh Samui, Bali – Seminyak, and Taipei.

Eva Ziegler
“Taking the W brand into Singapore, one of the world’s most multinational cities, will mark a true milestone in W’s global expansion into the world’s most exciting and vibrant destinations,” said Eva Ziegler, Global Brand Leader, W Hotels Worldwide and Le Méridien. “Unique programming within a cutting-edge designed environment by David Rockwell will bring a new and distinctive experience to Sentosa Cove, one of Singapore’s most exclusive islands.”

“The W brand’s DNA is core to our design philosophy, which also takes into consideration local contextual insights to form a unique design narrative for each W Hotel,” said Mike Tiedy, Senior Vice President of Design and Innovation, Starwood Hotels and Resorts Worldwide, Inc. “Sentosa’s natural setting mixed with Singapore’s dynamic energy was our inspiration for the design of W Singapore Sentosa Cove, and combined with W’s cutting-edge style, the hotel is sure to create a vibrant new experience in Singapore.”

More than a dialogue between cosmopolitan and untamed nature, W Singapore Sentosa Cove’s design also incorporates natural elements, such as the motif of Singapore’s national flower- the Vanda Miss Joaquim orchid - which can be found in guestrooms. At the hotel’s entrance, guests will be welcomed by a waterfall, featuring projections of graphic patterns and color on the water, while the outdoor terrace will feature glowing grass, rock-shaped daybeds, and an over-scaled rock garden. Further elements are derived from Singapore’s floral pattern textiles, such as batik, which will be thoughtfully incorporated in the design of the hotel’s flooring, bar, check-in counter, elevator doors, corridors and door handles. Rich hues of rosewood coupled with other natural elements will create a sense of bringing the “outside” in.

David Rockwell
“It is such a thrill work on the design of W Hotels all over the world, from New York to Paris and now Singapore,” said David Rockwell, founder and CEO of Rockwell Group.  “W is a constantly-evolving, dynamic, cutting edge brand – one that works really well in combination with the natural warmth and craft of Singapore and Sentosa Island. It makes for a really intriguing and dynamic design.”

An Escape Amongst Sentosa’s Hustle and Bustle
Sentosa Island
Home to lush rainforests, golden sandy beaches, award-winning spa retreats and resort accommodations, a deep-water yachting marina, and luxurious residences, Sentosa Island is a playground for both global jetsetters and locals alike. W Singapore Sentosa Cove will feature 240 sea and marina facing guestrooms, including four WOW Suites and one Extreme WOW Suite (W’s interpretation of the Presidential Suite). The hotel will also feature a state-of-the-art fitness center, GYM, outdoor heated pool WET, and an AWAY Spa, with the latter comprising six Spa Rooms and three Spa Suites. Visitors and guests can enjoy unrivalled views of the South China Sea from the hotel’s first and second floors, including W Lounge, a stylish social space where visitors can mingle and relax. 

W Singapore Sentosa Cove will also offer multiple bars and restaurants. SKIRT, the hotel’s signature restaurant, will be a steakhouse featuring the best cuts of meat prepared on the parilla grill, as well as fresh fish, seafood and other organic produce. Its name can be interpreted as a playful twist on the “skirt steak,” which is a cut of meat that is traditionally used in Latin style grilling; or one of fashion’s most iconic “cuts” – the skirt. The Kitchen Table , an all-day dining restaurant, where flavors and styles are combined with imagination an flair bringing glorious Chinese, Indian, Japanese and international flavors. WOOBAR features exciting creations by W mixologist and sounds spun by residence DJ at nightfall, and WET Pool Deck, a pool-side café offering innovative snack bites and creative cocktails.
For up-to-the-minute updates on this exciting development, please subscribe to W Singapore Sentosa Cove’s official Facebook page at visit

W Hotels Worldwide
W Hotels Worldwide
W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 42 hotels and retreats, including 14 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 13 years of proven success, W Hotels is on track to reach 60 hotels by the end of 2015. W Hotels have been announced for Guangzhou, Singapore, Milan, Shanghai, Abu Dhabi, Bangkok, Athens – Astir Palace, Muscat, Mumbai, and Sante Fe, Mexico, while upcoming W Retreats include Verbier and Mexico’s Riviera Maya. For more information, visit To live the W Hotels lifestyle 24/7/365, visit

The Starwood Hotels & Resorts Worldwide, Inc.
The Starwood Hotels & Resorts Worldwide.
Starwood Hotels & Resorts Worldwide, Inc is one of the leading hotel and leisure companies in the world withv1,090 properties in 100 countries and territories with 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St  Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, and the recently launched Aloft®, and Element SM. The company boasts one of the industry's leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit

The Rockwell Group
The Rockwell Group
Rockwell Group is an award winning, cross-disciplinary 140-person architecture and design firm specializing in cultural, hospitality, retail, product, and set design. Based in New York, with a satellite office in Madrid, the firm crafts a unique narrative and an immersive environment for each project. Rockwell’s interest in theater has informed much of the firm’s work, including: W Hotel New York, Union Square, and Paris- Opéra; the Elinor Bunin Munroe Film Center at Lincoln Center; the Cosmopolitan of Las Vegas; Hotel Bel-Air in Los Angeles; Adour Alain Ducasse at The St. Regis New York; the JetBlue terminal at JFK Airport; set design for the 2009 and 2010 Academy Awards ceremonies; Canyon Ranch Miami Beach; Nobu restaurants worldwide; set design for Broadway’s “Hairspray;” and the Imagination Playground initiative.  David Rockwell was honored with the 2009 Pratt Institute Legends Award, and the 2008 National Design Award for Interior Design from Smithsonian’s Cooper-Hewitt. For more information, please visit

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