Sunday 18 March 2012

Pow Wow at the International Pow Wow


U.S. Travel Association’s International Pow Wow is the travel industry's premier international marketplace and the largest generator of travel to the U.S. - it is NOT a typical trade show. In just three days of intensive pre-scheduled business appointments, more than 1,000 U.S. travel organizations from every region of the USA (representing all industry category components), and close to 1,200 International and Domestic Buyers from more than 70 countries, conduct business negotiations that result in the generation of over $3.5 billion in future Visit USA travel. At International Pow Wow, buyers and sellers are able to conduct business that would otherwise be generated only through an exhaustive number of around-the-world trips.

About Brand USA
The Corporation for Travel Promotion—now doing business as Brand USA — was created for the purpose of encouraging travelers from all over the world to visit the United States of America. The public-private marketing entity was created to work in close partnership with the travel industry to maximize the economic and social benefits of travel in communities around the country. Pow Wow offers the world’s best platform for launching Brand USA’s inaugural global marketing campaign. At Pow Wow, attendees will get the first viewing of the international marketplace advertisements as well as learn about Brand USA’s initial target markets. In addition, the newly designed consumer-focused website, DiscoverAmerica.com, will be showcased along with a wide array of interactive social media tools. Brand USA will be taking appointments at their booth, the first-ever island structure, which will be located near the main lounge in the marketplace hall.

Facts & Figures
Los Angeles Convention Center
2012 Host City: Los Angeles, California
Dates: Saturday, April 21-Wednesday, April 25, 2012
Number of Booths: 1,100
Exhibitors: U.S. Suppliers of USA travel products and destinations
Attendees: International Buyers, Domestic Buyers and International Journalists
Total Attendance Expected: 5,000
Number of Countries Represented: 70+
Location: Los Angeles Convention Center 
Produced by: U.S. Travel Association
Website: http://www.ustravel.org/events/international-pow-wow

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