Monday, 5 March 2012

AIME 2012 Introduces New Smartphone App

AIME 2012, recently held at the Melbourne Convention and Exhibition Centre (MCEC), was the first-ever show to feature the venue’s new smartphone application, MConnect.

Said to be the first smartphone app offered by a convention venue in Australia, the tool provided information on events and facilities at MCEC, as well as the various attractions, dining establishments and entertainment options in Melbourne.

The app also featured a built-in navigational mechanism that guided visitors around the centre as well as its surrounding areas.

Event organisers can even publish programs and announcements such as lost-and-found notices and seminar alerts through the app, allowing direct access to their delegates.

MConnect can be downloaded for free via or

AIME, which celebrated its 20th anniversary, has reported a stronger showing this year, with over 500 hosted buyers and 779 exhibitors, and 3,736 pre-registered visitors.

The two-day event is scheduled to make a return to Melbourne from March 19-20 next year.

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