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Monday, March 5, 2012
AIME 2012 Introduces New Smartphone App
AIME 2012, recently held at the Melbourne Convention and
Exhibition Centre (MCEC), was the first-ever show to feature the venue’s new
smartphone application, MConnect.
Said to be the first smartphone app offered by a convention
venue in Australia, the tool
provided information on events and facilities at MCEC, as well as the various
attractions, dining establishments and entertainment options in Melbourne.
The app also featured a built-in navigational mechanism that
guided visitors around the centre as well as its surrounding areas.
Event organisers can even publish programs and
announcements such as lost-and-found notices and seminar alerts through the
app, allowing direct access to their delegates.