|Sally de Swart,|
"AIME is renowned for its social events and we are very excited to be offering these new networking opportunities at the 20th anniversary show. Our attendees really look forward to catching up with past business contacts and of course making new ones each year," Ms de Swart said.
"As many of our attendees are from out of town, the social events provide a relaxed atmosphere for attendees to mingle, while showcasing Melbourne as a five-star, creative events destination."
From 4:30pm on the first day of AIME, the show floor will be opened up allowing attendees to mingle with exhibitors they otherwise may not get a chance to meet due to appointment schedules. Exhibitors are encouraged to arrange some form of hospitality during this time to entice visitors and Hosted Buyers to their stands to network and conduct business in an informal manner.
Later that evening, AIME’s newest social event, Nightcap Networking, will take place from 9 -11pm at the Australian Centre for Contemporary Art (ACCA) in Southbank, and will be hosted by the Melbourne Convention + Visitors Bureau (MCVB) and the Atlantic Group. The event will be reminiscent of a classic, New York speakeasy, where only the elite drink and socialise. This year the presentation of the 2012 AIME Awards, recognising the best stands and outstanding contribution within the industry, will take place at this event.
MCVB has also announced details for the acclaimed AIME Welcome Reception. The highly anticipated event, which takes place on the Monday night, will be held at one of Melbourne’s newest and most opulent venues, the Melbourne Pavilion in Flemington, the inner-city suburb that is home to the world-famous Melbourne Cup Carnival.