The AirAsia X services will commence on 1 April 2012, with the first flight taking off from Kuala Lumpur arriving in Sydney the next day (2 April). It is expected that the new service will deliver around 55,000 more international visitors to NSW every year.
Speaking at the launch event in Sydney on Tuesday 17 January; Destination NSW CEO, Sandra Chipchase said a new two-year marketing partnership with AirAsia X, Sydney Airport and Tourism Australia will promote the new service and NSW to the Malaysian market.
“We are delighted to have this opportunity to work with AirAsia X to increase visitation from some of our key Asian markets. Malaysia is a growing market for visitors to NSW. In the year ending September 2011, NSW welcomed 46,000 visitors from Malaysia. Most Malaysians visit Sydney and NSW for holidays and to visit friends and relatives, and more than 70 per cent of Malaysian visitors make repeat visits to NSW,” Ms Chipchase said.
In the year ending September 2011, visitor expenditure to NSW from Malaysia totalled $142 million, an increase of over 75 per cent on the previous year.
AirAsia X CEO, Azran Osman-Rani said, “It’s been a long time coming, but we are thrilled to announce that AirAsia is spreading its wings in Australia and finally jetting in to Sydney.”