Zone 1 Tourism Authority of Thailand:
TAT will highlight the latest campaign “Travel with a New Heart for a Sustainable Thailand” and feature an exhibition of the TAT’s history, information technology, 1672 call centre, TAT magazine, etc.
Zone 2 Identity of each tourism destination in the five regions:
TAT together with related agencies from each region of Thailand will present and highlight the unique identities of major tourist attractions, tourism activities and products under the following themes:
Central region: “Variety of Tourism”
Northern region: “Valuable Culture, Beautiful Nature”
Northeastern region: “Destination for Learning, Places of Civilization”
Eastern region: “Colours of the East”
Southern region: “Beautiful Forest and Sea, Variety of Cultures”
This will highlight the many activities of the TAT under the 7 Greens campaign — Green Heart, Green Logistics, Green Attraction, Green Community, Green Activity, Green Service and Green Plus. In addition, the Thailand Tourism Awards “Hall of Fame”, ecotourism and adventure activities, health and wellness ;such as, salt spa and demonstration of different styles of Thai massages from the 4 regions will be presented in this zone.
Zone 4 “77 Dining Places, 77 Shopping Places in 77 Provinces”:
A showcase of outstanding dishes, famous menus, delicious fruits,and souvenirs from Thailand’s 77 provinces.
Zone 5 New dimension of "Holding Hands, Feeling with the Heart, Hug Thailand, Let’s Go Together”:
This will highlight the long-standing cooperative efforts between TAT and the many government agencies and private-sector bodies; such as, Ministry of Commerce, International Arts and Craft Promotional Centres, Thailand Convention and Exhibition Bureau, Office of Commerce in Chiang Mai, Chiang Mai Provincial Office of Tourism and Sports, etc.
Zone 6 Entertainment:
Thai cultural performance, contemporary art performance and entertainment ;such as, Thai folk songs, Thai folk concert, magic show, Thai classical dance, pantomime (Khon) and mini puppet show will be shown on the main stage. There will also be a mock up of a temple fair atmosphere with fun games and outdoor cinema.
Zone 7 Technical seminars:
On June 9, consumers can attend three informative seminars on the following topics: “Destination Branding” from 09.30-12.00 hrs, and “Modern Destination Marketing” from 14.00-16.00 hrs. On June 12, 2011, a seminar on “Tourism Onward: Past and Present” from 09.30-17.30 hrs will bring together a number of Thai experts invited to share their views. All the seminars will be conducted in Thai.